Creator discovery
Build a shortlist of potential partners
A clothing brand starts following several stylists and photographers. Those public connections give your team a starting point for finding people to research for an upcoming shoot.
How to use it
Use the Instagram Following Tracker to review the new names. Visit their profiles, compare their work with your brief and shortlist the creators who fit.
What you gain
Spend less time sorting through a whole following list and more time assessing relevant work. A follow is a research lead, not proof of a partnership.

